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Founded by Lu Parker, Be Kind & Co. believes every act of kindness grows our spirit and strengt


We are committed to creating experiences, story-driven content, and digital products that bring people together for a bigger purpose. We strive to help all people better understand, embrace, and practice the power of kindness not only for others, but for themselves because that is when true magic begins.

As a lifestyle media brand, we focus on kindness thru acts, community events, health and fitness, animal welfare, food and beverage, travel, and so much more. We love all things kind and are spreading a message that kindness is strength.

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