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As an Emmy and Genesis Award winning journalist, Lu has worked in the television news business as an anchor and reporter for nearly three decades. She is also an inspirational speaker, author, former Miss USA, animal advocate, and founder of Be Kind & Co., a lifestyle media brand.


Lu has won six Emmys for her work in the television news industry and has covered some of the biggest stories such as Presidential elections, school mass shootings, deadly earthquakes, and the January 6th insurrection.  She has also been honored with two Genesis Awards from the Humane Society of the United States for her reporting of animal protection issues including investigations into Puppy Mills, Elephant Abuse, and Beagle Lab Testing.  She currently anchors 20 hours of live news a week in Los Angeles on KTLA.


During her career, Lu has interviewed hundreds of celebrities including Bradley Cooper, Aretha Franklin, Matt Damon, Jennifer Lawrence, Clint Eastwood, Barbra Streisand, & Kanye West.

Paper Craft


"Lu Parker is an incredible speaker with a big heart. From introductions to commentary, the evening was seamless. She is a true pro."

Carrie N. Callahan

Claire's Place Foundation Redondo Beach, California

"With a crowd of nearly 300, Lu hosted the Rose Queen Coronation, engaging the audience perfectly. She was a joy to work with, was prepared...

Amy Wainscott

President Pasadena Tournament of Roses

"I can't remember an industry event I've enjoyed more. Plus, my customers I invited were raving about how entertained they were. Lu Parker....

Scot Fishkin

Institute of Real Estate Management Los Angeles, Member

“Out of all the key takeaways, this insight from Emmy Award-winning journalist and former Miss USA Lu Parker, rings true and speaks....

Ellie Johnson

President of Berkshire Hathaway HomeServices New York Properties

"Her message is universal and can go across any industry that would be interested in hiring her to motivate their talent and get people...

Jeanette Arthur

Relocation Director for Berkshire Hathaway Philadelphia.

"Lu did a tremendous job! It takes a lot of guts to come up and tell something that personal, that well."

Kenneth Jenny

Managing Partner Mediatise, LLC Orange County, CA

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"Lu Parker is incredibly engaging, humorous, and informative."

Scot Fishkin

Institute of Real Estate Management, Los Angeles

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